THE BIG A## CALENDAR: HOW TO PLAN THE BEST 2025 EVER
TABLE OF CONTENTS
Planning your year can feel overwhelming, especially when you’re juggling multiple goals, events, and responsibilities. Enter the Big A## Calendar—a massive, visually impactful planning tool designed to help you take control of your time and achieve your biggest goals. Created by entrepreneur Jesse Itzler, this calendar is more than just a tool; it’s a philosophy for living a more intentional and fulfilling life. In this blog post, I’ll walk you through everything you need to know about the Big A## Calendar, its features, and why it’s worth the investment.
WHAT IS THE BIG A## CALENDAR?
The Big A## Calendar is a giant, dry-erase wall calendar that shows all 12 months on one big sheet. Unlike regular calendars that only show one month at a time, this one lets you see your whole year in one place. It’s perfect for planning big goals, events, and adventures.
Jesse Itzler, the creator, is known for starting Marquis Jet and sharing his inspiring stories on podcasts like The Joe Rogan Experience. His calendar is based on two main ideas: Masogi and Kevin’s Rule, which I’ll explain later.
If you’re ready to take control of your year, check out the Big A## Calendar using my link below. Don’t forget to use the code JOEY__NGUYEN (with two underscores) for 10% off!
WHAT'S IN THE BOX?
When you open the Big A## Calendar box, here’s what you’ll find:
The Calendar
The calendar comes rolled up and is made of a strong, dry-erase material. Once you hang it on your wall, it flattens out to show all 12 months. The design is simple and easy to read.Dry-Erase Markers
The 2025 version now includes two dry-erase markers. This is a new feature that makes it even easier to use. You can write on the calendar, erase it, and make changes whenever you need to.Color-Coded Sticky Notes
The box also has sticky notes in different colors (light green, orange, yellow, blue, and pink). These help you organize your plans by color. For example, you can use one color for work, another for family events, and another for personal goals.
WHY THE BIG A## CALENDAR IS HELPFUL
- See Your Whole Year at Once
The calendar’s big size lets you see your entire year in one place. This makes it easier to plan long-term goals and stay organized. - Dry-Erase Feature
The new dry-erase feature is awesome. You can write on the calendar, erase it, and make changes without any mess. - Color-Coding
The sticky notes let you color-code your schedule. This helps you see what’s important and stay on top of your plans. - Two Calendars to Choose From
Besides the regular Big A## Calendar, there’s also a Big Class Calendar for students and teachers. This version runs from July 2024 to June 2025 and has fun school-themed designs.
THE IDEAS BEHIND THE CALENDAR
Jesse Itzler’s calendar is based on two main ideas:
Masogi
Masogi is an old Japanese idea where you pick one big goal for the year. This could be anything from running a race to learning something new. The goal should be challenging and push you to grow.Example: My Masogi for the year is to run three miles in under 18 minutes. It’s a tough goal, but it keeps me motivated.
Kevin’s Rule
Kevin’s Rule is about planning six fun or unusual activities throughout the year—one every two months. These should be things you don’t normally do, like taking a trip or trying a new hobby.Example: I’ve planned a half marathon in November and a family trip to Big Bear. These events make life more exciting.
WHY THE BIG A## CALENDAR IS WORTH IT
Helps You Stay on Track
Writing down your goals and plans makes them real. The calendar helps you stay focused and organized.Encourages Fun and Balance
The calendar reminds you to plan not just work, but also fun activities and time with family and friends. It’s about enjoying life, not just working all the time.Keeps You Motivated
Having a big calendar on your wall is a constant reminder of your goals and plans. It’s hard to ignore, which helps you stay motivated.
OTHER OPTIONS AND PRICE
While there are cheaper calendars out there, most are small and only show one month at a time. The Big A## Calendar’s size and features make it unique. It also offers discounts if you want to buy more than one.
FINAL THOUGHTS
The Big A## Calendar is more than just a calendar—it’s a tool to help you live a better life. By using Jesse Itzler’s ideas of Masogi and Kevin’s Rule, it helps you set big goals, plan fun activities, and stay focused on what matters. Whether you’re busy with work, school, or just want to be more organized, this calendar is a great choice.

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